Design expert Dr Don Norman, interviewed by BBC News Online, argues that the way something looks, feels and gives pleasure is just as important as how good it is functionally.

Sounds a bit obvious really, but it is so often overlooked by product designers in the rush to include features, features and more features, many of them ill-conceived.

He has a book coming out in 2004 called Emotional Design: Why We Love (or Hate) Everyday Things.